Our MissionHIDALGA TECHNOLOGIES

Make every treatment day count.
Lose less time to
paperwork.

We build AI workflow tools for oncology because patients should not wait longer for care simply because clinic teams are stuck translating treatment decisions into payer-specific paperwork.

Origin

Why oncology first?

Hidalga started with a family cancer experience delayed by administrative paperwork. Years of repeated conversations with oncology teams and patients made something clear: this was not one bad experience. It was a workflow problem hiding between clinical care, payer rules & revenue cycle.

Not just a paperwork problem

Payer portals, forms, missing clinical evidence, phone calls, faxes & plan-specific rules force teams to translate the same care over & over.

A patient feels every delay

An authorization can eventually be approved & still cost days along the way. We care about what happens between the treatment decision & the treatment chair.

Timeline

Built by learning.

2023

The problem gets personal

Cancer-care delays made the administrative burden impossible to ignore. Research begins.

2024

Research becomes a company

Hidalga Technologies forms, HaloPA takes shape & non-dilutive grant funding was sought.

2025

Discovery sharpens the focus

NSF Funding secured. Customer discovery with oncology leaders turns a broad administrative problem into a focused mission: reduce prior auth friction, payer variability & treatment delay.

2026

Built with oncology teams

HaloPA is being refined with oncology operators, workflow research, payer-specific testing & prospective pilot partners.

Values

What we believe.

01

Clarity drives care

Information clarity enables speed and safety.

02

Trust is part of the product

Security, traceability & human control belong in the architecture, not the fine print.

03

Measure what changes

Useful technology should prove its value in real workflow metrics.

04

Build with the user

The people doing the work belong in the design loop.

05

Compassion first

Behind every auth is a patient waiting.

NSF SBIR · Phase I

Backed by the National Science Foundation.

NSF SBIR Phase I support has helped us advance HaloPA’s technical R&D & deepen customer discovery around oncology administrative workflows. We use that work to test what is technically feasible, operationally useful & commercially viable.

Explore our platform
Team

The Hidalga team.

Our edge is the combination: clinical research, healthcare workflow discovery, AI architecture, software engineering & market execution on one team. We do not treat prior auth as a form-filling problem. We study the system around it, then build into the parts that actually break.

JU

Joshua D. Upshaw, PhD

Founder, CEO

Clinical strategy, research, modeling & business design

JP

Jeejo Pallayi

Founder, CITO

AI architecture, cybersecurity & systems engineering

ES

Elizabeth Grace Schmidt

Software Engineer, Marketing Manager

Software engineering & clinical workflow analytics tools

GK

Gavin Kyer

Clinical Outreach Coordinator

Clinical research & frontline discovery

BS

Brianna Swafford, MBA

Marketing Content Creator

Market education, storytelling & customer communication

Ready when you are

Build the future of care with us.

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